How does marketing affect customer value


Problem

How Does Marketing Affect Customer Value?

Wall Street Journal article report

Find a Walstreet journal article on how does marketing affect customer value ,that is within the last 12 months.

• Read and analyze the article and write a report 2 pages minimum long (the body) specifying the things you learned in the article and why do you think it is relevant in today's business world.

• Make sure you cite the article properly (APA style) . must have intro, body, conclusion.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

 

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Marketing Management: How does marketing affect customer value
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