Discussion Board: Augmented Products
This assessment addresses the following course objective(s):
o Analyze data sources and uses in the local, national, and global marketplaces.
Instructions
Answer the following question:
o Describe an example of a core product where there are many different augmented products and the augmented products are considered very different by the consumer or user.
Be sure to validate your opinions and ideas with citations and references.
a) How does the existence of the augmented products or services affect the marketing decisions related to the core product?
b) How can augmented products or services related to a core offering affect the product lifecycle, and potentially extended?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.