Assignment: Advertising, Media and Branding
This Brand / Market is assigned to you MERCEDES-BENZ in Spain.
You have to write a paper answering the questions stablished in thisbrief.
Task
• Media Strategy: Identify the Brand's overall media strategy differentiating between Paid, Owned and Earnedmedia.
• Media Mix and Media Reach: Which are the most used mediums? Are they appropriate inorder to reach the key target audiences?
• Media Efficiency:Based on your research of the Brand, do you think they are achieving an efficient outcome? Are they advertising enough?
• Advertising Creativity: Briefly analyze the creativity of a recent advertising campaign of the assigned brand in yourmarket.
• Brand's Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.