Discussion: Global Marketing
Identify at least 3 basic segmentation strategies. Give an example of a company that has used each one. What specific strategic positioning choices do global marketers have? What is Country of Origin (COO) effects. How does COO influence consumers judgement and choices?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.