Homework: Lesser Known Sport Marketing Plan
My topic is snowboarding: develop a marketing plan in a PowerPoint presentation of 6-8 slides, excluding cover and reference slides. Decide beforehand if your intent in marketing this sport is to garner greater athletic participation or to reach a more expansive audience. Tailor your presentation accordingly to target either potential participants or potential fans. Include a cover slide, reference slide, and speaker notes for each slide.
Your presentation should include the following components:
I. Background Information: What is the sport? What are the basic rules? Include three fun or interesting facts about the sport that will help increase its appeal to possible fans or participants.
II. Description of the Target Audience: Who are you trying to reach with your marketing plan and why would this particular sport interest your selected target audience? Describe the demographic and psychographic information of your ideal athlete or sport fan.
III. Marketing Plan Specifics: What will you do to raise awareness, interest, and popularity of this sport? Include a description of each of the 4Ps or marketing mix elements as they relate to the sport and your marketing idea.
a. Place
b. Product
i. Fan: experience, merchandise
ii. Participant: equipment, services, clinics
c. Promotion
i. Sport analytics
ii. Marketing agencies
iii. Sponsorships
d. Price
i. Sales
ii. Budget considerations for the plan itself
IV. Conclusion: Pull your marketing plan together. Explain how the 4Ps coalesce to meet the overall objectives and strategies of the marketing plan you have laid out.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.