Problem: This post focus on the external factors that influence our identities as consumers and the decisions we make. Explore the ways our income and social status relative to others helps to define who we are and discuss the subcultures that help to determine how we buy and consume. Answer questions listed below and provide a substantive answer for your initial thread discussion. Provide a robust answer that considers multiple perspectives and explores the concept in a contextual fashion (e.g., brand-related, personal experience-related, industry-related, etc.).
1. How does consumer confidence influence consumer behavior?
2. Define social mobility and describe the different forms it takes.
3. What is an age cohort, and why is it attractive to marketers?
4. What are some business categories that stand to benefit most from the increasing affluence and vitality of the senior market?
5. What are some of the positives and negatives of targeting college students? Identify some specific marketing strategies you feel have either been successful or unsuccessful.