Define marketing implications of word of mouth communication, Marketing Management

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Define marketing implications of word of mouth communication

Assignment task:

View the following video titled "Word of Mouth is the Best Marketing Promotion"

When responding to each of the questions use experiences and give good explanations with examples.

1. Describe the marketing implications of word of mouth communications and how brands can encourage it.

2. Describe a personal situation where word of mouth marketing influenced your purchase behavior.

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Marketing Management: Define marketing implications of word of mouth communication

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