Assignment:
The company/topic is Coca Cola.
Create a papaer of 6 to 8 pages:
Sections of paper need to be labeled with the headers that are capitalized and underlined and include what is listed underneath of them:
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company's current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company's history. Describe the performance of this company in the industry.
ANALYSIS VIA PORTER'S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry Summarize your key points in a figure.
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter's generic strategies identified in the textbook THIS IS CRITICAL.
Specific STRATEGY(S)
Choose six specific strategies from list:
Ensuring Coherence in Strategic Direction
Value Chain Analysis
Resource View of Firm
Industry Life Cycle Strategies
Portfolio Management and the BCG Matrix
Turnaround Strategies
Vertical Integration
Strategic Alliances and Joint Ventures
Related Diversification
Achieving Competitive Advantage
Entry Mode
Entrepreneurial Strategy
Creating Ambidextrous Organization Designs
Leadership
Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied.
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action.
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from this case.
REFERENCES
When you have completed the paper using the above sections, insert a page break and have a separate reference page. The following reference is the course text book and MUST be used in the reference section.
Dess, G., Lumpkin, G., & Eisner, A. (2016). Strategic Management (8e). Boston: McGraw-Hill Irwin.