How does cause or corporate societal marketing affect


Marketing Management Problem

Complete necessary research from at least 2 academically reviewed journal articles

• How does cause or corporate societal marketing affect your personal consumer behavior?

• Do you ever buy or not buy any products or services from a company because of its environmental policies or programs?

• Why or why not?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How does cause or corporate societal marketing affect
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