How does a sales manager who cannot be with each


1. How does a sales manager, who cannot be with each salesperson in the field on a daily basis, control the performance of sales personnel?

2. What is sales promotion? Why is it used?

3. For each of the following, identify and describe three techniques, and give several examples: (a) consumer sales promotion methods and (b) trade sales promotion methods.

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Business Management: How does a sales manager who cannot be with each
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