Problem
Failure. It is one of the most feared words personally and professionally. No one wants to fail. A business failure is generally conceived as the termination of a commercial organization that has missed its goals and failed to achieve investors' expectations. Despite the learning and opportunities that may arise from perceived failures, many of us view failure in a negative way and try our best to avoid it. This is because the concept of failure provokes an emotional reaction or anti-failure bias which inhibits us from learning from the experience. This causes us to put the failure out of our minds rather than tackling the reasons behind it.
Imagine one or more failure scenarios for a business of your own. How do you think you would respond to the threat of failure?