How do you see the use of prototypes


Problem

In the article this week we looked at design thinking. A key piece of the design process is prototyping. As you may recall, even for that class, you were required to prototype many many times. The article "Decisions by Design" from two designers at IDEO describes how the process of design can be viewed as a process for decision making.

Compare where prototypes fit in the process for new products management from our textbook with prototypes in the process of design from the article. How do they compliment each other (or conflict with each other)? How do you see the use of prototypes? It would be nice for you to include an example.

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Business Management: How do you see the use of prototypes
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