Problem
I. What is your assessment of Starbucks' growth strategy? Given the information in the case at the time it was written, could Starbucks successfully expand beyond the coffee shop business in a meaningful way without destroying its core business?
II. How do you evaluate the company's diversification strategy. Use the concepts that we have discussed in the class of week 9 for your evaluation.
III. If you were in Alex Poole's shoes, would you sell his grandmother's stock in Starbucks? Would you personally invest your own money there? A key point in this case is to demonstrate that you can look at a company with the lenses of integration and diversification - especially diversification. Make sure to check the class slides for week 9 and refer to the textbook. In your assigned groups, write a professional report that shows how you analyzed Starbucks' external environment, internal capabilities and resources, and its strategic options. Give your recommendations accordingly.