How do you establish a strong market presence, Marketing Management

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How do you establish a strong market presence

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Q: What are the strategies that a company should use to grow its business in an emerging market? How do you establish a strong market presence in an underserved market? Discuss IKEA's strategy of establishing large shopping complexes instead of standalone shopping centers.

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Marketing Management: How do you establish a strong market presence

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Marketing Management: How do you establish a strong market presence

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