Problem
In practice, many companies care less about growing the surplus and more about what share of the surplus they are able to capture. As firms gain greater power in a supply chain, they often attempt to capture a greater share of the surplus while pushing more risk onto their supply chain partners. Independent actions taken by two parties in a supply chain often result in profits that are lower than those that could be achieved if the supply chain were to coordinate its actions with a common objective of maximizing supply chain profits rather than individual firm profits.
As firms get stronger, they tend to push more risk on to supply chain partners while keeping a large margin for themselves. How do you emphasize the needs for sharing risk among the group members in the Supply Chain? Provide examples / cases to support your answer.