Discussion:
Answer two of the three forum questions, listed below, for this week. .
1. How do the product-dominant and service-dominant approaches to marketing differ?
2. What are the four types of consumer offerings? How do they differ from one another?
3. Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful.