Assignment: Business Marketing Research
i. UnitedHealth
ii. Marketing: Based on what we learned in our unit on Marketing, you must research the following information about your two companies and complete a team analysis:
1. What do the companies do? What needs do they try to satisfy?
2. How do the companies create and deliver value? Try to give as much information as you can about:
i. Market segmentation
ii. Target market
iii.Product positioning
iv. Brand Equity
v. Product/Service
vi.Place
vii.Promotion
b. How do the companies capture that value (capture profit)? Price?
c. How do the companies sustain (or fail to sustain) that value?
i. Customer retention
ii. Customer acquisition
iii. Reviews, ratings and responsiveness
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.