Discussion: Consumer Behavior
Blog Post-It turns out there is more to shopping than you thought!"
• Congratulations! You're about to become a blogger! Throughout this course, you will be writing potential blog posts and sharing them in the discussion forums with your classmates. Then, you and your classmates can read each other's blogs and comment on them, just like a real blog! This week, the Consumer Behavior Blog will focus on the consumer behavior process.
o For your entry, describe and blog about a recent purchase you have made. Illustrate each aspect of the basic consumption process (need, want, exchange, costs and benefits, and reaction and value), and explain how this process relates to your purchase (Hint: See Chapter 1 in the textbook for more details).
o Your blog entry should be approximately two to three paragraphs in length. Additionally, be sure to respond to the blog entries created by two of your peers.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.