How culture affect business decisions in global environment


Culture:

Introduction and Alignment:

One needs to understand how culture can affect business decisions in a global environment. Without understanding the culture of the countries in which you are doing business can spell disaster. There is a long list of companies who made poor decisions based on a lack of information about the culture. As the information about foreign cultures is abundant on the internet, a manager must use due diligence to understand all elements of global cultures affecting their business including business etiquette.

Upon completion of this assignment you should be able to:

Recognize concepts of country culture and how it relates to business.

Resources

Text: Global Business Today (isbn 978-0-07-811262-1)

File: Template for Analyzing the Logic of an Article.docx

Instructions:

Read the Research Task on page 119 in the Global Business Today textbook.

Complete the Research Task on page 119 and write a two to three page paper using proper spelling, grammar, and APA formatting — with title page and three references.

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