How companies should deal with dissatisfied customers and


1. How companies should deal with dissatisfied customers and why its important? An brief answer is appreciated. 

2. Why customer satisfaction is important and what tactics do companies use to improve customer satisfaction?

3. When good people do bad things, what are the different methods they use in minimizing personal moral responsibility? Briefly describe at least four such methods.

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Operation Management: How companies should deal with dissatisfied customers and
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