Assignment Task:
Coca-Cola Corporation is considered one of the earliest enterprises in the world. It has operated within various local and outside changes since it has been created. The firm has used methods of change management to sustain itself in the market. Coca-Cola has been the governing soft-drink firm during the 20th era for its unbelievable flavour and reasonableness. Coca-Cola has a novel method, which is business confidence. Coca-Cola is so essential throughout 200 nations. Reference to the Greatest Brand 2015 news, Coca-Cola is classified as the third most worthy brand after tech behemoths like Google and Apple. (Coca-Cola, 2019).
Change management in Coca Cola Corporation Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. The company has faced a lot of external changes, for example in World War II, the company was able to manage its existing position at that time and also entered in many new markets and discovered new niches. The company established 64 plants across the world to supply drinks to the troops (Coca Cola company, 2006-2011). The company also provided free drinks to soldiers which were the part of its strategy to become a patriotic symbol for the people of the country. Also, it boosted the sales, so the company achieved two objectives by carefully planning to respond to that external environmental change. The plants developed by the company in war era helped its expansion after the war. Coca Cola Corporation adopted acquisition strategy in time of Asian financial crisis. The company acquired bottling, coffee and tea shop businesses in Korea and Malaysia. Coca Cola Company also responded to consumer changing behaviors in effective way by developing new products like Diet Coke and Coca Cola Zero. The company also committed a marketing blender when a rival company launched a black beverage with comparatively sweet and smooth taste. The product was named as new Coke. But the sales gradually went down and company faced severe consumer critics and protests. The company managed this situation very commendably by restoring the old formula and naming the bottle as diet coke (Kotler and Armstrong, 2010). As people are becoming more health conscious and willing to invest in health-based products, coca-cola is developing juices and various energy drinks as well. This shows the company's strategy of responding to varying consumer tastes and expectations and changing itself accordingly. The coco cola company used the theory of organization change presented by Kotler (1996) which elaborated the procedure to manage change on the people dimension of the organization. The well-known CEO of coca cola Corporation Mr. Gouizetta who remained CEO of the company for seventeen years determined and solved the problem in the manufacturing of drinks. He was the one who appointed talented human resource like Ivester who took a great part in covering the weaknesses and exploiting the opportunities for the company. The company also changed its advertising strategy by targeting various groups of consumers like American consumers, African consumers, Middle and far eastern consumers and European consumers. The company altered the packaging of its coca cola brand and developed more product lines and broadened them globally The recent change in management at coca cola is directed towards the intrinsic values and motivations of the employees and can be referred to as 'employee engagement'. The change management process, together with internal branding programs is expected to bring about ideal behaviors in employees, which would align the operations of coca cola worldwide, and bring about efficiency throughout coca-cola across all its business segments.
Apated From: COCA-COLA CORPORATION Change management in Coca-Cola Corporation Coca Cola
Q1. Define organizational change .
Q2. How could Coca Cola management use Lewin's THREE (3) step change process to manage changes?
Q3. Explain with appropriate examples, THREE (3) ways they (management) can overcome the anticipated resistance.
Q4. Given the scenario, explain ONE (1) reason why workers would resist the changes.