Question: Clarity in argument presentation matters because: Premises cannot be true if a non-expert in relevant fields of study doesn't understand them. "The Beatles had some great songs and albums but, like any band, some of their songs weren't so great [hint: do not select this option]" Conclusions cannot be true if a non-expert in relevant fields of study doesn't understand them. The audience needs to understand the premises and conclusion to be able to evaluate them and their connection.