How can ugc platforms capture value of its community, Marketing Management

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How can ugc platforms capture value of its community

Problem

How can UGC platforms capture value of its community (monetization)? So far, PLM has generated revenues by providing market research to pharmaceutical companies. Should it expand its business model to insurance companies and research institutions?

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Marketing Management: How can ugc platforms capture value of its community

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Marketing Management: How can ugc platforms capture value of its community

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