Problem
Describe the elements of an employment brand that would help recruitment and retention for the HPD. Would it apply to other police departments?
Explain the unique recruiting challenges for HPD and for law enforcement in general. How can those challenges be met to improve recruiting?
If salary can't be changed, how can the Honolulu Police Department use internal and external recruitment methods to make recruiting more effective?
Design a social media strategy to reach potential applicants for HPD. How will it differ from the social media recruiting strategy of mainland law enforcement agencies?
Research: Take a look at the HPD recruiting website and their department website. Check out their social media accounts by clicking the links on the pages. In what ways does the content support the employment brand? What suggestions can you make to improve their recruiting efforts? Compare the content to that of the Seattle Police Department on the Seattle website. Which seems to be more effective at supporting their employment brand and why?