How can one of these companies use the, Business Management

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How can one of these companies use the

In 2010, Apple introduced its iPad, and competing fi rms are starting to launch their iPad equivalents. How can one of these companies use the diffusion-of-innovations framework to develop promotional, pricing and distribution strategies targeted to the following adopter categories?

a. Innovators

b. Early adopters

c. Early majority

d. Late majority

e. Laggards.

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