How can integrated marketing communications help, Marketing Management

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How can integrated marketing communications help

Problem

How can Integrated Marketing Communications (IMC) help overcome (or at least mitigate) the challenge of marketers today in 'breaking through the clutter', (i.e., grabbing and holding consumers' attention and deepening engagement efforts with them)"

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Marketing Management: How can integrated marketing communications help

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Marketing Management: How can integrated marketing communications help

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