How can company use stimulus generalization to market


Dsicussion Question

Canon Inc. is a Japanese multinational corporation specializing in the manufacture of imaging and optical products, has introduced a new product line of personal care products for women. How can the company use stimulus generalization to market these products? Is instrumental conditioning applicable to this marketing situation? If so, how?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How can company use stimulus generalization to market
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