Paper Assignment
In this paper, you should examine a public relations campaign that you find discussed in a public relations or communications journal in the library or online or in other books or Web sites. You must have at least three sources for the paper and the paper's sources must be properly cited.
In examining the campaign, you must review the research that was done, what goals and objectives were set for the campaign, what plan of action was developed, how the campaign was implemented and the communications accomplished, and how the campaign was evaluated. In other words, you must relate the four steps involved in the campaign.
In addition to reviewing the campaign, please add a brief critique of the campaign, noting those aspects that worked very well, any that might not have worked so well, and any ideas that you have that would have been good to add to the campaign or anything you think might not have been cost effective.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.