Retailing Discussion board questions
Below are 2 discussion board questions I need answered today. When completing each discussion board question please use a reference at the bottom.
DB: Competative Advantage
eCommerce is adding significant opportunities to the traditional retailing business model. Many similar products are now available at a wide range of retailing websites, so how can a retailer create and maintain a competitive advantage? Are there any instances when a retailer would not offer the same products at their online store as they would at their bricks and mortar stores?
Along with your ideas and analysis, it is important to include retailing concepts and terminologies from your weekly readings in your post. Please enter your initial post by Wednesday, this will give everyone enough time to formulate their replies before the end of the week.
DB: Groupon
Recently, the two-year-old online start-up Groupon has turned down a $6 billion acquisition offer from Google. According toForbes, the Chicago-based firm is "the fastest growing company in web history." On the surface, their company's business model sounds simple: sell discount vouchers to restaurants, spas, paintball parties, etc., at a major markdown-up to 90 percent off a retailer's usual prices-and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon.
How can a discount voucher service like Groupon benefit retailers? Research Groupon, and fully explain your thoughts.