How are supplier relationships governed by solidarity norms


Discussuion Question 1

How are manufacturer/supplier relationships governed by solidarity norms and economic incentives? Do you think Kumar, Heide,&Wathne (2011) are correct in their conclusions about this relationship? (Do some research to support your answer.)

Discussuion Question 2

Do strong solidarity norms, in an upstream supplier relationship, affect internal incentives within a downstream manufacturer? (Note: This is one of the findings of the Kumar et.al. (2011) paper).

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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