How are social media affecting social influence


Assignment:

Q1. How do sources of influence differ in terms of marketer domination and delivery?

Q2. How are social media affecting social influence?

Q3. Why do companies sometimes target opinion leaders for marketing attention?

Q4. What are the three types of reference groups, and how can these groups be described?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: How are social media affecting social influence
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