Discussion:
What recent marketing communication have you found to be particularly interesting - something that made you want to learn more about a product/service or you wanted to buy? Did you buy? What was it about the method of delivery--TV ad, social media, promotion, etc.--that attracted your interest? Although marketing communication has clear benefits, it can also be a nuisance (or even worse). Given your selection, discuss the benefits and drawbacks of that marketing communication technique.