1. How are quality of conformance and quality of design related to one another? Can a product achieve quality of design but not quality of conformance? Can the converse be true?
2. How does the concept of quality of design help explain why a product can be very successful in one country, but the same product can fail in another country’s market?
3. Does a product’s price influence the customer’s perception or expectation of a product, or both? In any of these cases, is it a positive or negative influence?
4. What purpose do quality awards serve, beyond their role as a prize to the winning organization? What value can an award program provide organizations that have yet to even compete for that award?