Assignment
In this case we will look at attitudes, self-image, ideal image and perception. This case is about plus size purchasing. The average American woman is a size 14, yet that is not the size most frequently sold or the size of our ideal. The average man's waist is 38, but the most frequently sold size is 34. Read the information, watch the plus size video advertisements and answer two questions. Use what you have read or learned about attitude, perception and ideal self. If you have experience with this topic (self, loved one, family member, friend) use it. Men you are not immune. Good luck
Remember business formatted writing- single spaced, 10-12 font, ragged right, tight concise writing, but complete. No more than a page and a half add an intro and close. I provided an example of a strong case answer after the last case. This should help. Grammar and spelling are always considered.
Question Set- Do your own research on this topic and think critically don't just strike for the obvious answer.
1.) The average American woman is a size 14, yet that is not the size sold most frequently in stores. Men are not immune either. In this course we look at the ideal image. Plus sized modeling, clothing and advertising is just beginning to make it to the main stage. How and why has our ideal image strayed so far from reality? What do you think about ideal self after reading this case?
2.) Looking at the chapter and notes on persuasion what can marketers of plus sized clothing do to overcome the attitude and persuade buyers to change the ideal? Isn't it marketers who are setting the ideal? Give me your honest opinion on this topic, upsetting, women are ridiculous, sad, who cares, what do you think?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
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