Problem 1: What is advertising? How does it differ from marketing? How does your company, or a company that you know well, use advertising? Give a real world example.
Problem 2: How does advertising to consumers differ from advertising to businesses? Why? How might they be the same?
Problem 3: Historically, how has advertising affected society in general? How does that continue today? Give an example. Does advertising create societal trends or do society trends create advertising? Explain.
Problem 4: Why should there be regulations for advertising? How is puffery different from advertising deception? How far can an advertiser push decency and still maintain credibility?