Problem:
Look at various specific corporate naming events or campaigns by selecting two naming events or campaigns that were effective and two that were not. (i.e., naming a stadium, sponsoring a sporting event, etc.).
Companies often use sponsorship or big name personalities to help drive their brand image. What are the benefits and the dangers of doing this? Give an example of one that worked and one that did not. What went right...and what went wrong and what is the impact on the company overall?
International marketing...can you develop a campaign that works worldwide? What are the dangers of doing this? What does a marketing manager need to consider?