Solved: Hierarchy of needs diagram in the kerin text, Marketing Management

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Hierarchy of needs diagram in the kerin text

Problem:

Considering the hierarchy of needs diagram in the Kerin text, what products might be developed for customers in each phase of the hierarchy? As the baby boomer generation reaches retirement age, what products might become more important? What new products might need to be developed to suit this group? What key trends in law, politics, and technology will have significant impacts on product development in the next few years?

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Marketing Management: Hierarchy of needs diagram in the kerin text

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