Details: While on a flight home from a meeting in New York, Annette Santiago read in a business magazine about the advantages and disadvantages of pursuing a standardized versus an adaptation approach to promoting your products overseas. She asked you to research the issue and to determine the better strategy for ¡Qué Rico! in the foreign country.
Search the Library and the Internet for trade and academic articles related to this issue. Discuss and defend your choice with your classmates.
PLEASE PROVIDE REFERENCE AND CITATION IN APA STYLE