Competitive Strategy Assignment -
Students need to research and identify 2 companies from the any 2 following industries (total 4 companies) to apply "AAA" framework:
- Computer industry (hardware or software)
- Tourism/Hospitality
- Pharmaceutical Industry
- Food / Beverage
- Retail
- Steel industry
- Dairy Products/Agriculture
- Car Industry
- Airline Industry
- Manufacturing of heavy equipment
- Medical Services/Hospitals
- Aged care/Child Care
Each group needs to bring 6 to 8 journal articles on the company/industry and explain how this company has been pursuing some or all the elements of this "AAA" framework.
Has this company been successful or not successful in pursuing their business by using this framework?
In conclusion - Your comments!
Word limit - 2000.
References Harvard style.