A company whose strategy has shady or unethical elements
a. stands a good chance that it unethical behavior will go undetected and unnoticed
b. is automatically barred by the Securities and Exchange Commission from filing annual reports and having its stock publicly traded
c. risk being temporarily embarrassed if its actions are discovered and publicized by the media - but as long as teh risk is tolerable, company managers are well advised to pursue whatever unethical or unsavory actions they believe the company can get away with (especially if such actions enhance company profitability and financial performance)
d. puts the reputation of hte company and its top executives at risk and may even joepardize the compay's long-term well-being and survival, especially if it is required to pay out considerable sums of money to settle punitive lawsuits and compensate customers, employees, shareholders, suppliers, rivial companies and any others form the injuries they have suffered
e. risks only being required to "cease and desist" if governmental authoritites determine that its strtegic actions constitute "unfair competition"