Assignment task:
Course: Healthcare Planning and Marketing
1. Find a news article, news broadcast, or journal article (within the past seven years) that identifies an organization that changed its marketing strategy. Details
2. Why did the organization change its marketing strategy? Details
3. What approach did the organization make regarding the development and implementation of the new strategy? Details
4. How does the new strategy differ from its original marketing strategy? Details
5. Discuss whether the organization was effective in its decision to change the marketing strategy. Details