Response to the given:
Baby Boomers are thinking about retirement and health care benefits, that's one of the incentives I would offer them. Health Care Benefits with special incentives for when they retire. According to our text book one of the things Baby Boomers look for in a job is "The big one is probably to provide opportunities for flexible (and often abbreviated) work schedules.One survey found that flexibility was the main concern for 71% of Baby Boomers, with those who continue working preferring to do so part time" ( Dessler, 2013). With that being said I would allow them flexible work schedules and let them know they will not get discriminated for being of an older age; which is a concern for a lot of the Baby Boomers.
Generation X and Y are the complete opposite, except they also want the flexible schedule which I would make sure and offer as well. I would emphasize that there are opportunity to grow within the company and promotions are very competitive. Generation X and Y are the younger generation and are always looking for ways to improve which is where I would offer help with college tuition or give away free scholarship to those that excel.