Assume you were hired by the city of Phoenix, AZ to design a health and wellness program for baby boomers. How would you incorporate the major trends discussed in Chapter 3 into this program? List your reference(s) in APA format.
Required Text:
Hillestad, S. & Berkowitz, E. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett.
Required Resources
Article:
American Hospital Association. (2012). Key issues. Retrieved from
https://www.aha.org/aha/issues/index.html
Multimedia:
Kmccoypbo. (2009, June 26). Why your healthcare practice needs a marketing plan. [Video file]. Retrieved from
https://www.youtube.com/watch?v=KclSAM7U76I
Website:
HealthCare.gov. ( https://www.healthcare.gov/)