He internet has discouraged many firms and consumers from


True or False: The Internet has discouraged many firms and consumers from engaging in direct distribution.

True or False: Sponsorships of sports or cultural events may be good advertising, but they do little to enhance relationship marketing.

True or False: The goal of a trade promotion is to get new and existing customers to try or buy products.

True or False: Cross-functional teams are temporarily assembled to solve specific problems and then disbanded.

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