INTERNATIONAL STRATEGIC MANAGEMENT ASSIGNMENT
Strategic Group Report (2500 words) and Presentation
Working in groups of 4-5 students, you need to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where you can chose a company:
- Agriculture
- Tourism
- Education
- Pharmaceutical
- Organic food
- Wine
- Airline
- Sports/Events
Note: Students are not allowed to choose fast food or soft drinks industries for this assignment.
Use the following structure for your assignment:
1. Introduction - Industry and your company
2. The micro and macro-environment in which this company is operating - briefly discuss main factors
3. Company's competitive advantage over its rivals.
4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation)
5. Company's growth strategies like diversification or Integration or company using Ansoff matrix to grow in their market.
6. Strategic recommendations at functional and business level.