Have you signed a conflict of interest statement in the


1. Have you signed a conflict of interest statement in the past? Why does a company or organization have such a document? Is it effective? Explain.

2. Under what circustances should non profits offer compensation that is competitive with what for-profit employers are offering for the same position? When, if ever, is it all right to pay less?

3. Briefly discuss brand equity. Explain what it is, how it is developed and issues with evaluating it. Provide an example to support your answer.

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