1. Is Amazon creating value or lowering the costs of value creation by realizing location economies, transferring distinctive competencies abroad, or realizing cost economies from the economies of scale? If not, does it have the potential to do so?
2. How responsive is Amazon to differences among nations? Does it vary its product and marketing message from country to country? Should it?
3. Has Amazon ever pursued a horizontal integration strategy? What was the strategic reason for pursuing this strategy?