600-700 words
Details: While Eric is wildly optimistic about Harley Health's future prospects, you perceive that the booming high-quality health and exercise market is both an opportunity and a threat. The growing market for this health equipment is bound to attract the interest of competitors. Is the shift in the health equipment market an opportunity for accelerated growth, or a problem of retaining customers? Or is it both? What information must you gather to analyze this marketing question?
Consider what you know so far, and generate a list of questions for data collection and analysis. The analysis will be used so HHI's management can make a good strategic marketing decision. Consider this a "brainstorming" type of exercise where no idea is wrong and the intent is to uncover as many relevant issues as possible.