Please answer the given questions writing between 200 to 300 words to each questions.
Question 1. Why is it important for a business to consider alternative marketing tactics when developing an IMC campaign? What are some of the strengths of each type of communication? Give examples.
Question 2. What are some of the current trends impacting the effectiveness of advertising? What impact does emerging technology have? What are the changes in consumer behavior currently being affected?
Question 3. What is CPM? Why is CPM important? What are some of the differences between "total cost of CPM" and "cost per rating point"?