Global pricing can be a very complex issue for, Operation Management

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Global pricing can be a very complex issue for

Global pricing can be a very complex issue for international companies. If you were responsible for marketing Computed Axial Tomography (CAT) scanners worldwide and your sourcing country (location of manufacture) was experiencing a strong and appreciating currency against almost all other world currencies, what options are available for adjusting prices to take into account the strong currency situation?

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